The world of sports analytics is evolving quickly thanks to growth in accessible data provided by leagues, teams and third-party vendors. This data surge is leading to new and creative ways to answer questions beyond traditional box scores. Daniels College of Business...
Imagery is a powerful persuasive tool used by marketers to encourage consumers to imagine future experiences. Recent surveys show that most consumers tend to stay with their existing brand choices. Marketers spend valuable dollars trying to get consumers to switch...
New research from the University of Denver’s Daniels College of Business It makes sense that businesses that are good at developing customer relationships and can adapt easily to change are more profitable. And now, there’s research from the University of Denver’s...
New research from two marketing professors at the University of Denver’s Daniels College of Business finds that when consumers prepay for a service, they’re more likely to indulge, often spending even more. “Since a decision maker has an internal need to validate...
If you’ve ever taken a class with Don Bergh or Aimee Hamilton, you know both professors are approachable, personable and brilliant. What you may not know is that these two management professor are two of the top researchers in … you guessed it: management research....
H.G. Parsa, Barron Hilton chair and professor of hospitality management, and Vijaya “Vi” Narapareddy, associate professor of management, were awarded second place for the Best Case Research Award at the 2018 International Council on Hotel, Restaurant, and...
Businesses like Airbnb and Uber are considered pioneers in the shared services space. But what if the financial success of individuals working in this arena hinges on whether they market their services by using attributes associated with traditional vendors? We can’t...
The Daniels College of Business recently established the Faculty Fellowship Program to recognize and support young faculty and their research. The first four fellows named to the program are Melissa Archpru Akaka, Aimee Hamilton, Tricia Olsen and JP Tremblay. “One of...
Conventional wisdom suggests that if a person doesn’t have a job, a place to live or know where the next meal is coming from, a smartphone and social media are afterthoughts. But research from three University of Denver professors indicates that kids struggling with...
