Department of Marketing

Sam Dreiling and Sydney Sharp worked with a team of 8-year-old girls while rehabbing from injuries.

Think about a company like McDonald’s, widely known for consistent branding and food at more than 38,000 locations around the world. About 93% of them are locally owned franchise ...

Editor’s Note: Associate Professor of Marketing Melissa Akaka wrote the following blog as a follow-up to her Arts Marketing Coffee Chat, “Research & Data: What Do You Need? ...

The faculty at Daniels are well known for being experts in their fields. Driven by pride in their subject matter expertise and passion for sharing their knowledge with others, seve ...

For a lot of college students working summer jobs and internships, their education helps them make sense of their work. It was the other way around for Melissa Akaka, an associate ...

Almost two years ago, DU student Zoi Johns was meeting with her Pioneer Leadership Program (PLP) small group to brainstorm a community project. “On the count of three, say who yo ...

The summer of 2020 was not the first time activists marched in the streets of major U.S. cities, expressing their outrage over high-profile episodes of police brutality and demandi ...

Like many college students, I often found it difficult to imagine how my classes translated to the real world. Now that I’ve graduated, however, I can see how the courses I took ...

Editor’s note: Lindsay Adam is a communications manager at Daniels and an alumna of the full-time MBA program. Below, she shares strategies that blend two of her favorite topics� ...

The online engine driving Denver’s burgeoning food scene is distinctly crimson and gold. Behind every mouthwatering photo on the Mile High and Hungry Instagram account—be it o ...