Roundtable featuring Brandon Addison and Jay Brenneman
October 17, 2023
Discovering Your Families’ Deeper Purpose
In family business, we are often consistent on “what” we do—be it construction, development, finance and consumer goods through generations. Yet, the greatest risk both in business scaling and any significant transition is losing perspective on the deeper “why.” This Bailey Program for Family Enterprise Roundtable featured Brandon Addison of Signpost Collective and Jay Brenneman of Vocare, who facilitated a robust conversation on the importance of aligning your family business around meaning and purpose that speaks beyond dated values or current clichés.