Department of Marketing

Imagine you’re in the market for a new laptop. You type “best laptop” into a search engine and click enter. Up pops pages full of lists: “Best Laptops for 2019,” “Best ...

The pictures show that Gia Nardini was there, in Florida, enjoying a visit to an exotic animal rescue facility. She can look back at dozens of snapshots of adorable ex-pets for pro ...

As seniors in your last year of your undergraduate program, you may still be deciding what to do next. Specifically, whether to enter the job market directly or enroll in a graduat ...

For many Daniels students, summer isn’t all about lounging on a beach or camping under the stars. Rather, it’s a time to gain valuable work experience and invaluable connection ...

  Like most good ideas, this one came out of nowhere. When Grant Gravitt (BSBA 2018) was 14 and riding in a car with his dad in his hometown of Las Vegas, he spotted a car wrapped ...

Assistant Professor Ali Besharat may not be a long-distance runner but he sure knows how to go the extra mile. Besharat, who has taught marketing at Daniels for the past six years, ...

Monday mornings often get a bad rap. Even for those who love their jobs, it can be tough to transition back into “work mode” after a weekend filled with fun and frivolity. But ...

When Matthias Malojer decided to earn a master’s in marketing, the Austrian native looked no further than the Daniels College of Business. He was attracted by the College’s rep ...

Having opportunities to become immersed in a company’s culture, even for a couple of hours, is an invaluable experience. Last fall, prior to completing my master’s in marketing ...

Hear from Melissa Akaka, assistant professor of marketing at the Daniels College of Business, as she explores how innovation and value are most effectively fostered through joint p ...