Department of Marketing
December 13, 2017
Moderation and frugality are two words we don’t typically associate with the holidays. With parties to attend, gifts to buy and cookies to bake, we have the tendency to go a bit ...
February 6, 2017
Mercedes The Coen Brothers created this entertaining spot definitely aimed at Baby Boomers. Nostalgia from the 60’s featuring aging beat-up bikers, BORN TO BE WILD, “Easy Rid ...
January 20, 2017
Do you ever pause to consider your loyalty to one brand versus another? What factors drive you to purchase a particular product line, whether it’s toothpaste, milk or laundry det ...
January 18, 2017
Financial resolutions are among the most popular New Year’s vows for Americans. But as 2017 unfolds, some consumers will find it more difficult than others to stick to theirs. Am ...
October 25, 2016
New research from the University of Denver’s Daniels College of Business finds that the nature of products, a product’s brand, reviewers’ credibility, and the structure of on ...
August 3, 2016
I was recently in Milan visiting a friend and to spend a couple of days revisiting this city. One of Milan’s most impressive sites is the Duomo, located in the heart of the city, ...
June 2, 2016
Online review sites like Yelp, Trip Advisor and Angie’s List can have a major impact on the sales of certain businesses. New research published by the 2016 Americas Conference on ...
June 11, 2015
Denver’s mayor and police chief unveiled a new campaign Thursday aimed at putting a stop to distracted driving. People are getting hurt, or worse, in totally preventable crashes ...
May 19, 2015
My first recollection of beer advertising, where it actually stuck in my head, was the “The Night Belongs To Michelob” campaign from the mid-80s-ish, in all its mid-80s-ish glo ...
May 12, 2015
HOW CREDIT CARD HOLDERS BEHAVE WHEN PAYING OFF DEBTS THE ULTIMATE GOAL Being debt free THE ILLUSION OF DEBT PROGRESS People are focusing on smaller debts they can pay off substanti ...