Department of Marketing

Less sexism, same great taste! Our Super Bowl XLVIII ad panel noted more optimism and patroitism, fewer cheap jokes and sleazy sight gags this year. Advertisers spent $4 million pe ...

The slogan, “This Bud’s for You” may already be claimed, but that isn’t stopping advertising executives from dreaming about getting in on the burgeoning sales of le ...

The Institute for Enterprise Ethics at the University of Denver’s Daniels Business College and the Colorado Chapter of the National Association of Corporate Directors (NACD) toda ...

Sponsored by 9NEWS, featuring leaders in digital marketing and branding for hands-on learning The University of Denver’s Daniels College of Business today announced its second an ...

Michele Cunningham is a Lecturer at the University of Denver Daniels College of Business. Spring is in the air and soon-to-be college grads everywhere have one thing in common: em ...

Dr. Daniel Baack, Department of Marketing, was featured in Red Hot Locations’ May 2013 FDI Report with an article on the use of advertising to attract foreign direct investme ...

By Michele L. Cunningham, Lecturer, University of Denver Daniels College of Business Spring is in the air and soon-to-be college grads everywhere have one thing in common: employme ...

Professor Dan Baack, Ph.D. gives his insights into the branding side of campaign tactics as part of the”Laser Focus: Burning Issues of the 2012 Campaign” series.

                “Take the flash-mob phenomenon, give it a financial spin, and you have a “cash mob” — in which civic-mi ...