Department of Marketing

DENVER – Sure, you can eat cake … or you can smash it in your face. And if enough people engage in cake-smashing they can set a world record – potentially earning eternal glo ...

As one of Denver’s older suburbs, Englewood has the longevity to tell its own stories and cement its place as an enduring community in the metro area. But that history, which ...

In Sunday’s other Big Game, advertisers generally opted for feel-good spots over the raunchy humor of past years. Coca-Cola even aimed to purge the internet of hate. The exce ...

Feel like you’ve already survived the barrage of 2015 Super Bowl advertising? That’s because it started last week, moving from mostly online “previews” of c ...

Now that we’ve made it through the holidays–all that spending is behind us. For many Americans, however, that means debt lies ahead. Ali Besharat is an assistant profes ...

Consumer behavior and debt is one of marketing professor, Ali Besharat’s research interests. So it’s not surprising that his findings indicate how irrational that beh ...

The advent of the holiday season also heralds the start of an all-out psychological warfare waged on shoppers by stores and advertisers. The most sure-fire way to beat the marketin ...

In the past few years it’s not been unusual for Don Bacon to walk into his classroom on day one and find that half his students are from China. “I realized I’m going to have ...

Before you head out this Black Friday convinced that you (and your credit cards) are immune to the madness, consider this: Even a certified financial planner can get caught up in t ...

Plain speak. Salty talk. No bullshit. Call it whatever you like, some companies have built an entire culture around cutting the fat from their communications, both internal and ext ...