Melissa J. Stock, MBA

Biography at a Glance

With over 15 years at the forefront of data-driven innovation, Melissa is exceptionally skilled in the disciplines of business and content strategy, consumer insight, custom research and data analysis. Having worked with premier multinational media agencies, Internet concerns, information technology firms, and start-ups, she brings a wealth of expertise to strategic and tactical leadership roles. Well-versed in the mobile media, digital media, advertising, and technology industries, Melissa has significant experience developing industry-leading primary research studies, measuring ad effectiveness and leveraging consumer, competitive and industry insights to drive strategic business decisions.

Melissa Stock is an Executive in Residence for the marketing department at the Daniels College of Business.

Education

• MBA, Technology Management, University of Phoenix
• BA, Latin, Baylor University

Awards and Honors

• Eta Sigma Phi (Classics Honor Society)

Hobbies/Interests

• Endurance sports
• Consumer Insights